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Tips to maximize media monitoring and marketing & competitive intelligence initiatives:

Get only what's relevant. "Having access to so much content at your fingertips requires a careful consideration of the topics and issues... confidence can be easily lost if... your tailored feed has captured an irrelevant article."

—Shell Case Study, documenting $5 million saved in one year

Not just another Snooze-letter. A newsletter with clout! Sign up for news you can use:

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The old adage, "You snooze, you lose" has never been more true than in today's real-time world. News spreads like a wildfire out of control. The company that sat pretty in the stock market this morning could take a huge tumble by nightfall, fueled by negative news and social media reports.

Knowing exactly where you stand, and how to respond quickly when you fall, has become critical to corporate survival and growth. We work in the news and social media trenches daily to give you near real-time relevant intelligence vital to reputation management, informed decision-making, and competitive edge.

Now, we're sharing what we've learned—and continue to learn daily—in a rapid-read newsletter digest. This newsletter will offer ideas and insights to help you:

Identify emerging opportunities and threats
Develop proactive monitoring systems
Correlate analysis and opinions to outcomes
Define and refine messaging and branding
Share key information rapidly with targeted recipients