Following are key Moreover Technologies spokespeople and associated story ideas:

Paul J. Farrell, President

Paul Farrell has three decades of management and business development experience as well as in-depth knowledge of the Internet, media and enterprise software industries. Farrell has held executive positions managing high-level client relationships at such renowned companies as AOL and has a wealth of experience in developing and leading highly effective multi-disciplinary teams. An investor group led by Farrell acquired Real-Time Publisher Services (now Moreover Technologies) from VersiSign, Inc. in May 2009. Farrell and his team have transformed technological, marketing, customer service and operations in a variety of companies.

Story Ideas/Talking Points:

• Get to the heart of your content. Get your content to the heart of your audience—Gaining access to all the information in the world is useful only if it can be refined and shared while it's real-time relevant. Optimizing all three sides of the triangle, consisting of media aggregation, filtering and sharing, is a crucial key to success.
• Go beyond the feed—If your online media monitoring only includes feeds, you're missing vital business intelligence. There's a wealth of valuable content residing in government and university sites, company websites, specialized micro-industry publications, research group reports... and more. How can you capture it in a timely way without spending inordinate amounts of time and resources?
• Media monitoring serves as a worldwide focus group—Imagine being able to engage a worldwide focus group, then identify and cherry-pick the responses most relevant to your current strategic, branding or other communications challenge. In essence, that's what online media monitoring does—gives you the tools to assess customer sentiment, make appropriate business decisions, and test out new ideas and campaigns. To make this work, however, requires finding the right business intelligence at the right time.

Rossen Roussev, Senior Vice President, Business Solutions

Rossen Roussev has 25 years of international experience in corporate planning, business operations, consulting, enterprise restructuring and HR, and reputation management. From 1999 to 2010, he worked with Royal Dutch Shell, most recently as Head of External Intelligence (2007-2008) and Head of Policy and External Relations (2009-2010). Achievements include establishment of a strategic external intelligence unit providing global reputation management. Resulting company-wide process optimization saved Shell more than $14 million. With media aggregator Moreover Technologies, Roussev is responsible for strategic development of products and business solution services, and oversees business development with multinationals. Roussev speaks six languages.

Story Ideas/Talking Points:

• Actionable Media Intelligence. Amid so much data can you cultivate just what you need to make well-informed business decisions-without drowning in irrelevant information along the way? Maximize the quality of media intelligence received and shared, and save money by simplifying and standardizing media monitoring, market and competitive intelligence, and associated analysis initiatives in a cost-effective and sustainable way. One enterprise energy company saved $5 million in one year by doing just that. Learn more about the solution  that can ramp up relevant results while tamping down costs.
• Simplify, standardize, sustain enterprise media monitoring... and save—Consolidating media monitoring vendors and streamlining individual department processes is key to informed decision-making, better intelligence, and more insights. Plus, it can save millions of dollars, as the former Head of External Intelligence for Royal Dutch Shell can attest.
• Fight the fire long before it starts—Much like a smoke detector, an early-warning system can catch smoldering issues before they explode out of control. Key to effective pre-crisis management is reliable access to, and sharing of, the right near real-time relevant information. However, accomplishing this requires a very efficient monitoring, mining and refining program.
• External intelligence drives internal edification... and morale—Besides the obvious need to maintain a robust internal communications strategy to keep people current and well-informed, there's the benefit of keeping morale high. When times are challenging, cultivating and communicating relevant good news can go a long way toward keeping employees positively motivated and productive.

Dan Schaible, Senior Vice President-Publishing

A third-generation newspaper veteran, Schaible has worked in IT, production, labor, and advertising for Newhouse, Murdoch, Thompson, and Hearst. He joined Moreover Technologies from BurrellesLuce, where he will continue to handle relationships with content providers through a services agreement with Moreover. Schaible is a member of the Project Management Institute, and the Media Council of The Paley Center for Media. He sits on the Content Division Board of Directors for the Software & Information Industry Association, and is a member of the Licensing and Copyright Committee of the International Association for Measurement and Evaluation of Communication (AMEC). Schaible also is a member of The Copyright Society of the U.S.A., the Newspaper Association of America, the National Newspaper Association, and the Association of Magazine Media.

Story Ideas/Talking Points:

• It's a 30-second world—Increasingly, enterprise and individual consumers alike expect free short article/story extracts that can be reviewed in :30. Making the abstracts readily available and easy to find, coupled with pay-per-complete-article models will be the norm in the coming publishing world. Based on AP's current initiative to develop such a model, the publishing community could see massive change soon.
• Content publishers can adapt... or leave the stage—Those deploying and monetizing a pay-per-article solution will fit well into the evolving publishing environment. Consumers are willing to pay for complete articles as long as they can access the short extracts for free. Publishers that don't gravitate toward this model will find themselves on the outside looking in.
• Article pricing will be based on how much someone wants it—A biochemist may be willing to pay $10 for a very esoteric article on a specific field in a trade magazine. A Wall Street trader looking at the industry may be willing to pay $1. Tiered monetizing will prove an interesting challenge in the content publishing world.
• Content consumers are drowning in data—While too little information can cripple an organization, too much information can be as daunting. Searchers want to find and share relevant intel while it's still fresh. They want what they want when they want it. Optimizing all three sides of the triangle, consisting of media aggregation, filtering, and sharing, is a crucial key to the success of aggregation and media monitoring initiatives.